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Big Spending Out, Steady and Savvy Saving Are in This Holiday Season ...

Many parents prefer practical presents for their children such as clothing (54 percent) and gift certificates (43 percent) or meaningful gifts of money for college (34 percent). In fact, 60 percent said they sometimes worry their kids get too much stuff and would prefer they received gifts that are more meaningful.

“We’re helping to make the season more meaningful for parents of five year olds and freshmen alike by making it easier to save more for college while gift-giving,” said David Coppins, president of Upromise, a service of Sallie Mae, the nation’s No. 1 financial services company specializing in education. “Holiday giving can be a stressful time—as can saving for college—and Upromise.com offers simple solutions to both.”

Last year, Upromise members saved $12 million for college during the holidays by making purchases through Upromise.com. This year, Upromise has made it even easier with extra cash back and discounts at hundreds of major retailers. For the 41 percent of parents who plan to shop with a credit card with rewards, the Upromise World MasterCard , through Dec. 31, 2011, offers card holders the ability to earn 11 percent cash back for college on eligible online purchases through Upromise.com. Information about rates, fees, other costs and benefits associated with the Upromise credit card is available at upromise.com/cardcenter .

Sallie Mae, Upromise celebrate national college savings month ...

RESTON, Va., Aug. 27, 2008 September is National College Savings Month and the ideal time for students and parents to invest in their future by starting to save for college. A new Sallie Mae study conducted by Gallup, How America Pays for College , found that only 9 percent of families paid for college last year using a college savings fund, such as a 529 college savings plan. An additional 12 percent of parents paid using other savings and investments; however, they missed out on the tax-advantaged benefits that saving-for-college-specific financial instruments have to offer.

This data echoed the findings of a December 2007 report from the Institute for Higher Education Policy (IHEP) and The Sallie Mae Fund : too many parents of middle school students — 63 percent — have not started saving for college, saying they needed money for other things or still had time to start. And, few parents of middle schoolers use financial instruments specifically intended for saving for college: only 8 percent had used 529 plans, 1 percent had used prepaid tuition plans and 2% had used loyalty/reward programs.

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